Monthly Archives: January 2016

The Biggest Mistake We Make With Our Patients.

I have cows. Cattle. And I was recently giving my big red steer Jack a scratch when I discovered or he discovered, how nice it was to have the back of his ear scratched. Jack even turned his head giving … Continue reading

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The Big Secret To Spending Money On Marketing

I hear so many Dentists saying they can’t afford to now train their team because they have just spent so much money on marketing. What is Marketing? Marketing is the way we communicate with our prospective patients so that they … Continue reading

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Five Things That Every Dental Office Is Doing That You Don’t Want To Be Doing

In the world of dentistry we often want to know what other dental offices are doing to create an excellent customer experience, especially on the phone. We start to believe that if other dental offices are doing it then it … Continue reading

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How To Make 2016 Your Best Year Ever!

Look at your New Years Resolutions as your goals for 2016 We all know how quickly the year passes. Most Dentists I speak to have set personal goals and some business goals. Your business goals will directly affect your personal … Continue reading

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When Do You Offer A Discount In Your Business?

When I see a Discount in a Dental Office I see someone who does not believe in the value of their product or service. I see someone who is nervous that the reason they are not doing well in their … Continue reading

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