I know there are only eight things on this list and there could be thirty or more.
Well start with eight and go from there.
This list of things to start doing in 2018 is in no order. You need to make the order work for you.
1. Train you team
You know I will always have training your team as number one!
A well-tuned and excited team with a high level of communication and operational skills is what keeps your business going.
I know you know this.
Look at what you did for your team in 2017. If you didn’t do that much in 2017, then it is time to change this.
No one has ever said to me that team training is a waste of time and money.
Keep in mind that the very best team training is the training that is consistently put into action and the results are being measured.
2. Track and measure your results today
Knowing where you are right now, is powerful stuff in your business.
Knowing where you want to go is also powerful.
The only way to do this is to track and measure then analyse, compare, make an Action Plan then TAKE ACTION.
3. Create a Team culture and belief
A team with culture and belief is one that works well together.
A Practice Culture is the gel that holds your team and the patients together.
Your team knows what is expected of them and are more likely to reach the expectation.
They will be strong and focused and ready to serve your patients.
4. Create a productive and time efficient appointment schedule
Does your Appointment Book let you down?
Are there too many patients cancelling appointments?
Are the appointments made with not enough time to do treatment?
Is your day chaos?
Are appointments not being made?
A healthy Appointment Book means increased production and time efficiency.
Ensure your team know how to create the very best Appointment Book for you.
5. Attract the right patients to your practice
I am always intrigued why Dentists don’t pinpoint the type of patients they want in their practice instead of trying to be everything to everyone.
Look at your marketing and work on finding specific patients who are a good match to your practice, the type of treatment you prefer to do and they are a match with the culture of your team.
You will find you will end up with more of the right patients who return for their dental treatment.
6. Set your financial goals
Once you are effectively tracking and measuring your results and growth you can set your financial goals.
Always make your financial goals realistic and achievable and share the goals with your team.
After all your team play a big part in achieving all the goals you set for your business, especially the financial goals.
7. Go above and beyond with your patients
This is the one thing I see missing from most dental practices.
If you have only been caring for your patients dentally, then it is time to do something more.
Get your team onboard to come up with ways to go above and beyond with patients.
How can you offer something amazing to your patients other than amazing dental treatment?
By the way thinking small can be the answer. The small things often make the biggest impact on patients.
Be memorable and make your patients feel special and important.
8. Set your business apart from others
So why are you any different from the other Dental Practices?
Keep asking yourself this question.
You need to have a great point of difference that makes you unique and keep patients coming back to you.
You may already be setting yourself apart from others but you need to be aware of the what that difference is, so you can continue to offer this to your patients.
What a year 2017 has been. Thank you for sharing it with me and reading my words each week.
I have loved being part of your year and look forward to the most amazing 2018.
I believe 2018 is going to be a year of courage, change and excellence for you all.
This blog features simple practical ideas that are easy to implement tomorrow in your Dental Office, impacting immediately on your Patients’ Dental Phone Experiences, and ultimately, improving your practice profitability.
Dental Phone Excellence is a simple to implement complete Phone Answering system I developed that helped me to build an extraordinary dental practice in the heart of working class western Sydney.
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